American Girl NFL Outfit Release Strategy
- Admin
- Aug 26, 2023
- 1 min read
At the non-flagship American Girl store locations, AG has only released the outfits for the local team in-store and provided a QR code to order the rest. In the Charlotte store, for example, they only have the Panthers shirts.
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I have noticed that a lot of people on YouTube and on this blog said they will not be buying these NFL items, because they are not athletic fans. I honestly don't think the NFL thing will generate that many sales compared to the Disney Princess dolls. I also don't think little girls know all the teams. I know that when I was a little girl I did not know the names of most of the teams, since my family do not watch football. So I am beginning to think maybe the target audience is adults. A lot of people think this collab is confusing.
I traveled 3 hours to the Charlotte store, only to find that out. They told me they could order what I want, I but would have to pay for shipping.
interesting! :o
I thought that maybe the reason that only some of the teams got cheerleading outfits and fan outfits was because they were mostly teams that are close to the AG stores. I think it makes sense, especially if non-flagship stores only have the local teams.