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It’s interesting you say that because this shift reminds me of how brands evolve to chase trends rather than honor their legacy. AG seems to be prioritizing a fresh, modern image over its historical roots, almost like a rebranding tactic. The way they’re handling their classic TMs makes it clear they’re strategically moving forward, even if it means shelving their past. It’s all about perception and profitability—kind of like how the net worth of Colleen Hoover skyrocketed once her books went viral. Companies today know nostalgia isn’t always enough; they need reinvention to stay relevant.

Hi there!

You’ve definitely laid out an interesting perspective on AG’s strategy — focusing more on modern, trendy offerings while sidelining their historical roots. It’s frustrating for longtime fans who appreciate the depth and uniqueness of those original stories and characters.

Businesses often shift their focus to align with new trends, but it’s a delicate balance not to alienate their loyal audience. If they truly want to rebuild, they should remember what made them special in the first place.

On a side note, for businesses looking to modernize but still keep things smooth for their audience (like integrating better payment options, for example), tools like https://linkpay.io/ can help them stay flexible without sacrificing what works.

Let’s hope AG finds a way to blend their history with their future — they don’t have to tear down what people already love.

4o

ISABELLA THESE TITLES JUST-

*reads* you know what?

your right and... I forget what else I was gonna say

Historicals. Are. The. Purpose.

Don't. Even. Try. To Change. That.

I have literally only bought historicals

EVER

THEY ARE OBVI TEH BEST

I like truly me and girl of the year

but

they

are

not

the

purpose

AAAAAAAHHHHHHHHHHHHHHHHHHHHHHHHHHH

YES!! I hate that they are doing this! I'm all for having modern and historical stuff but they CAN NOT forget about the historicals! It's where they started.

hello anyone

Exactly they just want the money instead of making dolls cheaper and getting more business they are making more expensive and retiring historical dolls like they did when they retired Cecile and Marie Grace which were actually great dolls or Molly and Emily that teach you about WW2. They are literally killing their own company with making truly me dolls more Barbie like.